'Super Safe' in risky situations


An important theme to prevent accidents and help others is safety inside and outside the house. Children can play a big role in preventing accidents. The Super Safe program offers a curriculum for primary education and it gives children practical tips which they can apply in real life in order to prevent accidents. In this sense, the program encourages children to act adequately when they find themselves in risky situations.

“Playing this super fun game makes you feel #supersafe!”


Safety region IJsselland, located in the Netherlands, encourages citizens to look out for their safety and the people around them. Children from the age of 11 to 12 play a key role, as they quickly learn new behaviour. The challenge is to reach them in a way that resonates with their (digital) experiences which connects to the educational goal. With this approach, safety region IJselland is looking to reach more people with the same available manpower.  


Having a fireman or a first-aid worker visit a school to talk about the risks, obviously makes a lasting impression on the children. This approach, however, is not easy to scale and the stories that are told aren’t always consistent. That’s why we’ve developed a platform with various storylines and games, for example: What to do when a fire breaks out? What decisions do you take? These games are either played with the whole classroom or in duos. While playing the game, the children are virtually coached by Dutch celebrities, like Tom van der Weerd. He works as a fireman, and he is a DJ at Slam! Or by Elbert Smelt, who works as a doctor and as a host for a television show called Zapp.


The game is developed in collaboration with Safety Region IIsselland and has been launched in the Dutch province Overijssel, but it didn’t stop there. The game is now played throughout the country and in the Flemish speaking parts of Belgium. In a few months’ time, the game has already been played about 2,000 times. Because of the classical nature of the game, it has already reached about 30,000 – 50,000 children. Currently, we’re developing new scenarios and a country-wide proposition to reach more safety regions.